New Starbucks

All of you have probably noticed that the logo on your morning cup is different. No more "coffee" and no more ring. All that is left is the two-tailed siren.

Some people say that the move to change the brand is a bad step. Not really sure. One thing is for certain though, it's cleaner, hipper and more modern. Maybe it's just my preference for all things minimal. I don't think it's a big deal. Almost everybody knows Starbucks anyway. What do you think?